Brand Building for the Long Term: What Burberry's Latest Change Tells Us About Heritage And Identity
How Burberry executed one of the most successful brand identity transformations of all time... and how
![Burberry rebrands itself for the first time in 20 years, unveils new logo and monogram | Fashion Features News London Burberry rebrands itself for the first time in 20 years, unveils new logo and monogram | Fashion Features News London](https://apparelresources.com/wp-content/uploads/2018/08/Burberry.jpg)
Burberry rebrands itself for the first time in 20 years, unveils new logo and monogram | Fashion Features News London
![burberry unveils new logo under riccardo tisci designed in collaboration with peter saville | Peter saville, Personal branding logo design, Photography logo design burberry unveils new logo under riccardo tisci designed in collaboration with peter saville | Peter saville, Personal branding logo design, Photography logo design](https://i.pinimg.com/564x/71/ca/a4/71caa48c72fe2084211e84ba6d7bb7ea.jpg)